If you have a job that entails closing deals on a regular basis, you know how challenging this can be under different circumstances. Do you wish you could close any deal that crosses your path? Then you might want to put “The Art of Closing Any Deal: How to Be a Master Closer in Everything You Do” on your must-read list.

As the name suggests, this book focuses on teaching people how to close deals. Written by James W. Pickens, the book sold more than 1 million copies worldwide, and it’s still one of the most valuable books a businessperson can read. Today, we’re going to see what the book is all about, and why you should read it.

Must-Read: “The Art of Closing Any Deal”

Selling something to someone (regardless of what it is you’re selling) can be a real psychological war. There are so many types of customers out there, and so many negativity surrounding some of them, that it can be extremely difficult to know how to approach the situation. This book provides businesspeople with the ammunition they need to handle every single situation.

Types of Customers

James Pickens goes into details related to the various types of customers you could encounter during a business deal. First, there’s the “I’m just looking” one, whom you’re going to have to work more to persuade. Then, we have the “Know-it-all“, who is going to want to show you the extent of his or her knowledge in the field. There are also the “I don’t care” and the “yes-man” customers. Pickens explains how to handle all of them and close the deal.

Simulated Conversations

One thing we particularly love about this book is that Pickens included simulated conversations in it as well. These provide readers with a practical approach to closing deals. You’ll get to read through examples of situations and what you should do in each of them. This includes comebacks that are positive and winning-oriented, and that you can use to counteract negative replies from customers.

Closing Secrets

Apart from providing people with information on how to handle different types of customers, James Pickens also goes into the main secrets of closing a deal. The main things you’re going to find out by reading this book are: tips on how to make people buy whatever you’re selling, reading the emotions of customers and using them in order to close the deal, coming up with unbeatable answers to any question, and so on.

Final Verdict

“The Art of Closing Any Deal” is a straightforward guide to getting what you want. This is true not only when it comes to closing deals. While some people might see Pickens as a ruthless writer, if you’re a businessperson who doesn’t want to hold back when making a sale, you’re going to love this book. It’s extremely well-written and detailed, it contains examples and anecdotes, and it will make for a captivating read. If everything we've told you about it made you want to read it, you can order it on Amazon right now.

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